About Digital Media Arts & Communications [Background]

Digital Media Arts & Communications is the general term given for a subset of careers in a number of related creative and technical industries.  As a whole, it is one of the fastest growing industries of the past 20 years.  As related industries are born, grow, and mature, so does the need for qualified candidates in all aspects of this somewhat new and constantly progressive field.  But what exactly is it?  Basically, as the traditional artist might use paint, canvas, charcoal, clay, or maybe a piano or violin as tools for their creations, the digital artist uses mostly computers and software tools [digital forms of media] to achieve their works of art and communications.

The Digital Artist combines 50% art and 50% science, along with 100% of an insatiable thirst for knowledge and personal growth to be a success.  Some examples of industries where Digital Media Art careers flourish daily include TV, Film, Video Games, Advertising, Legal/Forensic fields, Medical fields, Architectural, and many more.  Video Games are a far cry from Space Invaders and Donkey Kong, while films like James Cameron’s Avatar and the renaissance of Stereoscopic 3D releases of almost half the movies released in past 3 years, illustrate quite easily the rapid and exponential growth in these industries.  Add the relationship of the Internet in terms of advertising, original content, and as a deployment platform for new commerce into that equation, and the idea of the “starving artist” becomes a laughable and antiquated concept at best.  There is an ever-growing need for professionals with these skills.

Clearly, there is a mind-boggling amount of jobs, skills, tools, and techniques that span the spectrum of these industries.  That is where Imagination Exchange comes in…to bring clarity, confidence, and the ability to navigate through the vast, and constantly changing choices that can overwhelm the newcomer or even the seasoned professional who wishes to explore new avenues of their careers.  Meanwhile, companies who live and die by their skill and innovation in these areas often find it difficult to find qualified candidates that can hit the ground running, without significant investment and retraining.  Imagination Exchange’s wealth of experience and relationships give its members a clear and rewarding journey on their chosen career path, and helps to raise the bar for Digital Arts and Communications careers as a whole.